Ever notice how some brands just feel familiar, even before you really know what they sell? Maybe it’s the tone of voice, the visuals, or just the energy behind the message. Then there are other brands—perfectly designed, well-written, maybe even trendy—that somehow feel… flat. That difference isn’t about budget or [...]
Every few months, it seems like another big brand is making headlines with a rebrand. New logos. New names. Entirely new vibes. And if you’re a business owner, you might be watching these moves and asking yourself: “Should I be thinking about a rebrand too?” The truth is, rebranding isn’t [...]
Considering a rebrand? Perhaps you’ve outgrown your current brand, you want to connect with a new audience, or you’re changing your organization’s name. Whatever your reasoning may be, your brand is your organization’s most valuable asset and you should only entrust it to experts. If you’re looking for a rebranding [...]
So, you’re considering whether a rebrand is right for your organization. As a Creative Director who has worked with countless brands over the years, I’m familiar with the complexities of this decision. I’ve seen firsthand the potential risks and rewards of rebranding. Rebranding costs time, money and effort. And when [...]
In recent years, we’ve seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I’m thrilled by this news. Our world, nations and communities are extremely diverse, [...]
Your brand is the heart of your organization—its most valuable asset. Whether you’re considering a full rebrand or seeking ongoing support, choosing the right agency is crucial. But should you work with a large or small branding agency? Here are some things to consider from our team at Creative Noggin, [...]
Your brand is the heart of your organization—its most valuable asset. The same can be true of your event’s brand. The right event brand, that aligns well with your overall event mission, can help make or break its success. This is why selecting an excellent event branding agency is crucial. [...]
Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed [...]
Your brand isn’t just a logo or a catchy phrase; it’s the embodiment of your identity as an organization. Partnering with a reputable agency who understands healthcare branding is essential to creating a compelling and evocative brand presence. In fact, choosing a the right healthcare branding agency can be one [...]