Marketing

Creative Noggin
March 16, 2023

Competition is fierce these days, especially in the bustling market of Sacramento, California. This means that organizations need more than a marketing plan—they need a marketing partner they can trust. Ideally, one with the expertise and dedication to help their brand compete for attention in Sacramento. At Creative Noggin, we [...]

Post-Cookie Marketing
Jackie McGinnis
February 23, 2023
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” [...]
Inflation & Branding
Tina Mailhot-Roberge
February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation. [...]
Biggest Factor Digital Marketing Success
Jackie McGinnis
January 20, 2022

With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend [...]

Man Yells for Attention
Trish McCabe Rawls
December 3, 2021

We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give [...]

Podcast
Tracy Marlowe
June 23, 2021
This podcast offers some sound advice for anyone looking to launch a long and steady career in advertising— and how to end up in the role most suited to you and your skills. [...]
Advertising Fatigue
Trish McCabe Rawls
June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue. [...]
Get Comfortable in Front of a Camera
Trish McCabe Rawls
May 12, 2021
If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) [...]
Tracy Marlowe
April 29, 2021
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. [...]
Improving Google Ranking
Nicole Lariosa
February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings. [...]